If you’ve already invested in or are considering investing in a high-speed inkjet press, there are critical considerations regarding ink costs that you should be aware of before you begin quoting jobs. Yes, inkjet is generally less expensive than toner and a little more expensive than offset inks, but there are tactics you can use to control this cost factor in any job you print.
Managing Ink Costs: Printing the Right Dots
With a little planning, it’s possible to significantly reduce ink usage in production through optimized designs, job appropriate resolution, controlled dot sizes and Gray Component Replacement (GCR). Learn how to develop a strategy that’s best for your business.
Inkjet and Direct Mail Marketing: What’s the Hook?
Once you offer your clients full-color personalization and super-fast turn times and they see the boost in response it drives, there’s no doubt you’ll be hooked on the margins you can achieve from this technology.