You’ve seen the statistics and heard the success stories. Color and targeted messaging increase response rates. Creating higher response rates and decreasing time to market for clients help win new business.1 The answer for many is a transition to digital direct mail production.
But a digital inkjet solution can be a sizable investment. How do you best make that transition with minimal risk to your business?
Access Direct, a large direct mail marketing firm in Farmingdale, NY, faced that question. The company wanted a technology that would produce large volumes in a quick timeframe with high image quality. The executives chose the Océ ColorStream® 3900 with Océ PRISMA® software for a complete end-to-end digital color and monochrome solution. Just as important as the productivity of the equipment, the advice and support they received from the Canon Solutions America team enabled them to trust their investment knowing they had the backing they needed.
If you’re thinking of making the transition to digital inkjet technology for your direct mail business, We think you’d find viewing the ACCESS DIRECT CUSTOMER VIDEO valuable. It discusses the objectives the company set, the benefits it has enjoyed, and the support services that made the transition a sound and wise one.
1Top Technology Trends in Inkjet for 2013 (InfoTrends, 2013).