Newsletter Archive: Book Printers and Publishers November 2024

Print remains a vital communication tool, but the print customer is changing. This special report features NAPCO Research survey data and market trend insights to help print service providers improve sales conversion by aligning go-to-market and selling strategies with changing customer demographics, requirements, and communication preferences.

Recent technological and end-user changes in the book printing market have raised an important question: where does production inkjet fit best in competition with offset? This Keypoint Intelligence report looks at the variables and the crossover points between the technologies and how to adapt to the changes to gain advantage.